About Us

We're a small business, with a HUUUUGE.. catalogue ;)

K.inc exists to bring you the latest trending K-Beauty products directly from the motherland of great skin.

An amazing, yet daunting thing about Korean cosmetics is that new products are being developed and released every day. With so many products on the market it can be hard to keep up with what's new, and even harder to decipher which products are actually going to make a difference to your skin.

K.inc is here to help you cut out all the noise, and make it easy for you to find exactly what you need. We choose to only sell products from brands that are well-known and highly reputable. You won't find any knock-off or dupe products here!

We also DON'T believe in the 10-step skincare routine that most k-beauty stores like to push. We DO believe that each product has a place and time to be used, but we're not here to sell you things that just sit in your bathroom cupboard. We WANT you to achieve your skin goals. We NEED you to see that you don't have to spend hundred's of dollars on luxury brand skincare to have a clear, glowing, glassy, youthful complexion.


Why do we love Korean skin care?

The first reason is quite personal actually. Korean beauty products align with one of our own personal philosophy's - that we all have something to gain from tradition and nature.

Korean skin care takes traditional herbal ingredients like ginseng, green tea, centella, and rice extract which have all been used in cosmetics and eastern medicines for centuries and combine it with more updated miracles such as hyaluronic and niacinamide. This fusion of tradition and modern day science is why we stan so hard. We can’t argue with hundreds of years of history. There is wisdom in tradition, and we’re here for it!

Secondly, the savings $$. Who here has wasted a fortune on high-end brand products from department stores? *raises hand*
Most of us can't justify spending $80 on a moisturiser that only lasts 2 months before you need a restock.

Korean cometic's are budget friendly and high-quality. That means you have more freedom to explore new products as often as you like without breaking the bank. If you're going to dedicate yourself to a sustainable skincare routine, it HAS to be affordable. Skincare is like a subscription service - not a once-off purchase! 

Lastly, and most importantly, we love Korean skin care because we've been there. Hormonal acne (hello thirties!), scarring, fine lines, dry skin, sensitive skin. We've done (had) it all! 

We've been on that journey, tried lots of products, experienced the benefits and results these cosmetics have to offer. And now we want to share that experience and knowledge with you.


We hope you fall in love with these products, as much as we do.